Sep 17, 2026·1 min read·Graded Spanish · word-by-word audio
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Sydney Sweeney es una actriz famosa. Quizá la conoces por la serie Euphoria. Hace unos días, una casa de apuestas de Estados Unidos lanzó una campaña publicitaria con ella. En el anuncio, Sweeney aparece desnuda o con muy poca ropa.
Mucha gente criticó el anuncio. Dicen que usa el cuerpo de una mujer como reclamo para vender apuestas. Muchas deportistas están muy enfadadas. Ariarne Titmus, nadadora australiana, dijo que el anuncio es una patada en la cara para las mujeres que dedican su vida al deporte.
El anuncio no muestra a atletas fuertes y rápidas. Solo muestra el cuerpo de Sweeney. Es una mirada que cosifica a las mujeres. Sweeney es socia de la empresa, pero el problema es más grande que ella. Es una mirada que sigue en nuestra sociedad.
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Watch out, English speaker
English speakers often use 'ser' for temporary states because English 'to be' covers both. In Spanish, emotions and conditions like being angry require 'estar': 'Muchas deportistas están enfadadas,' not 'son enfadadas.' Remember: 'ser' = inherent trait, 'estar' = current state.
English 'angry' is an adjective, but Spanish 'enfadado' changes with gender and number: 'enfadado, enfadada, enfadados, enfadadas.' Since 'deportista' is common gender, you must match the adjective to the actual people: 'Muchas deportistas están muy enfadadas.'
English 'objectify' is a verb, but Spanish 'cosificar' is regular -ar. Don't confuse it with 'objetivar' (to objectify in philosophy). In this context, 'cosificar a las mujeres' means to treat women as objects, a common feminist term.
English 'gaze' can mean a look, but Spanish 'mirada' also means 'perspective' or 'viewpoint.' In 'una mirada que cosifica,' it's not a literal look but a societal way of seeing. English speakers might translate it as 'look,' missing the deeper meaning.
English 'society' is straightforward, but Spanish 'sociedad' can also mean 'company' (as in business). Here, 'sigue en nuestra sociedad' means 'remains in our society,' not 'in our company.' Context makes it clear.
Key vocabulary
actrizf.
actress
“Sydney Sweeney es una actriz famosa.”— Sydney Sweeney is a famous actress.
Pattern actriz famosa famous actress
Compare intérprete actor
plural actrices
💡 actor is a male actor, actriz is a female actor; note that words ending in -triz add -ces in the plural
anunciom.
ad, advertisement
“Mucha gente criticó el anuncio.”— Many people criticized the ad.
Pattern lanzar un anuncio to launch an ad
Compare publicidad advertising
plural anuncios
💡 anuncio refers to the specific content of an advertisement, while publicidad is more about the advertising industry or promotion
cuerpom.
body
“Usa el cuerpo de una mujer como reclamo.”— She uses a woman's body as a lure.
Pattern el cuerpo de una mujer a woman's body
Compare físico physique
plural cuerpos
💡 cuerpo refers generally to the body, while físico emphasizes physique or appearance
deportistam./f.
athlete, sportsperson
“Muchas deportistas están muy enfadadas.”— Many female athletes are very angry.
Pattern deportista profesional professional athlete
Compare atleta athlete
plural deportistas (same form for masculine and feminine)
💡 deportista has the same form for masculine and feminine, distinguished by the article: el deportista / la deportista
enfadadoadj.
angry
“Muchas deportistas están muy enfadadas.”— Many female athletes are very angry.
Pattern estar enfadado con to be angry with
Compare enojado angry
feminine enfadada, plural enfadados/enfadadas
💡 enfadado is common in Spain, while enojado is more common in Latin America
cosificarv.
to objectify
“Es una mirada que cosifica a las mujeres.”— It's a gaze that objectifies women.
Pattern cosificar a las mujeres to objectify women
Compare objetivar to objectify
yo cosifico, tú cosificas, él cosifica
💡 from cosa (thing) + -ificar (to make), literally meaning "to turn into a thing"
miradaf.
gaze, viewpoint
“Es una mirada que sigue en nuestra sociedad.”— It's a gaze that persists in our society.
Pattern una mirada feminista feminist perspective
Compare vista sight
plural miradas
💡 from the verb mirar (to look), the suffix -ada indicates the result of an action
sociedadf.
society
“Es una mirada que sigue en nuestra sociedad.”— It's a gaze that persists in our society.
Pattern en la sociedad in society
Compare comunidad community
plural sociedades
💡 from Latin societas, related to socio (partner/member)
Grammar spotlight
estar + adjective (describing states)
A1
In Spanish, estar + adjective is used to describe someone's or something's current state or mood, as opposed to ser + adjective, which describes inherent characteristics. For example, estar enfadado means 'to be angry (right now).'
“Muchas deportistas están muy enfadadas.”— Many female athletes are very angry.
⚠️ Don't use ser enfadada; that would mean 'she is a bad-tempered person,' not 'she is angry right now.'
Sentence patterns to steal
Es una mirada que cosifica a las mujeres.
It is a gaze that objectifies women.
Es una + noun + que + verb + a + personThe noun can be replaced with problema/película/campaña, etc., and the verb with afectar/discriminar, etc.
El anuncio es una patada en la cara para las mujeres que dedican su vida al deporte.
The ad is a slap in the face for women who dedicate their lives to sports.
Es una patada en la cara para + group of peoplepatada en la cara can be replaced with insulto/golpe, etc.; para is followed by the affected group.
El problema es más grande que ella.
The problem is bigger than her.
A es más + adj. + que + BThe adjective can be replaced with importante/serio/complicado, etc.
Betting Ads and the Image of Women
In Spain and many Western countries, gambling company ads have often been criticized for using sexualized images of women. In 2022, Spain passed a royal decree restricting gambling advertising, banning it during certain hours on TV and radio and prohibiting the use of celebrities or sexy imagery to attract new users. This reflects growing social concern about gender stereotypes in gambling ads.
Source: Spanish Royal Decree 958/2020 (Real Decreto 958/2020)