Canal 7 Turns 75: History and a Return Home

Key vocabulary

• aniversariom.

  anniversary

  “La Televisión Pública celebró su 75º aniversario.”— Public Television celebrated its 75th anniversary.

  Pattern celebrar el aniversario — to celebrate the anniversary

  Compare cumpleaños — birthday

  plural aniversarios

  💡 From Latin anniversarius, annus (year) + versus (turning), turning once each year

• impulsorm.

  driving force, promoter

  “Jaime Yankelevich fue el gran impulsor del medio.”— Jaime Yankelevich was the great driving force behind the medium.

  Pattern gran impulsor — great driving force

  Compare promotor — promoter

  feminine impulsora, plural impulsores

  💡 From the verb impulsar (to drive forward); the root puls means "to drive"

• premisaf.

  premise

  “Una nueva misión, pero con la misma premisa.”— A new mission, but with the same premise.

  Pattern misma premisa — same premise

  Compare base — basis

  plural premisas

  💡 From Latin praemissa, a logic term referring to the premise of an inference

• flamanteadj.

  brand-new, shiny

  “Mostró el flamante logo de la señal.”— It showed the channel's brand-new logo.

  Pattern flamante logo — brand-new logo

  Compare nuevo — new

  same form singular and plural: flamante/flamantes

  💡 Originally meaning "burning," extended to mean "fresh out of the oven, brand-new"

• homenajearv.

  to pay tribute to

  “El Paseo homenajeará a grandes personalidades.”— The promenade will pay tribute to great figures.

  Pattern homenajear a alguien — to pay tribute to someone

  Compare rendir homenaje — to pay tribute

  regular conjugation: homenajeo, homenajeas, homenajea...

  💡 From the noun homenaje (tribute), from Old French hommage

• trayectoriaf.

  career, trajectory

  “Se recordó a Carlitos Balá con un recorrido por su trayectoria.”— Carlitos Balá was remembered with a look back at his career.

  Pattern recorrido por su trayectoria — a look back over his career

  Compare carrera — career

  plural trayectorias

  💡 From Latin traiectoria, tra- (through) + yect (to throw)

• espontaneidadf.

  spontaneity

  “La espontaneidad marcó el humor argentino.”— Spontaneity defined Argentine humor.

  Pattern con espontaneidad — spontaneously

  Compare naturalidad — naturalness

  plural espontaneidades

  💡 From the adjective espontáneo (spontaneous); the root sponte means "of one's own will"

• improvisaciónf.

  improvisation

  “La improvisación marcó el humor argentino.”— Improvisation defined Argentine humor.

  Pattern improvisación teatral — theatrical improvisation

  Compare improviso — impromptu

  plural improvisaciones

  💡 From the verb improvisar (to improvise), im- (not) + proviso (foreseen)

• dictaduraf.

  dictatorship

  “Durante la última dictadura militar, pasó a llamarse ATC.”— During the last military dictatorship, it was renamed ATC.

  Pattern dictadura militar — military dictatorship

  Compare tiranía — tyranny

  plural dictaduras

  💡 From Latin dictatura, dictar (to dictate, to command)

• adoptarv.

  to adopt

  “Adoptó el nombre Canal 7 Argentina.”— It adopted the name Canal 7 Argentina.

  Pattern adoptar el nombre — to adopt the name

  Compare tomar — to take

  regular conjugation: adopto, adoptas, adopta...

  💡 From Latin adoptare, ad- (toward) + optare (to choose)

• incorporarv.

  to incorporate, add

  “Comenzó a incorporar la marca Televisión Pública.”— It began to incorporate the Televisión Pública brand.

  Pattern incorporar la marca — to incorporate the brand

  Compare incluir — to include

  regular conjugation: incorporo, incorporas, incorpora...

  💡 From Latin incorporare, in- (into) + corpus (body)

Grammar spotlight

Sentence patterns to steal

• Una nueva etapa, una nueva misión, pero con la misma premisa: informar y entretener.

  A new stage, a new mission, but with the same premise: to inform and entertain.

  Una nueva + noun, pero con la misma + noun: + infinitiveYou can replace etapa/misión/premisa with other nouns, and the verb can also be changed.

• Todos coincidieron en que volver al canal fue «como volver a casa».

  Everyone agreed that returning to the channel was 'like coming home'.

  Todos coincidieron en que + clauseYou can replace coincidieron with estuvieron de acuerdo, and the clause content can also be changed.

• Es un orgullo que homenajeen a papá en su casa, porque esta era su casa.

  It is a source of pride that they are paying tribute to my dad at his home, because this was his home.

  Es un orgullo que + subjunctive + reason clauseYou can replace orgullo with honor/placer, and homenajeen with other verbs.

• A lo largo de los años, la emisora cambió varias veces de nombre.

  Over the years, the station changed its name several times.

  A lo largo de + time noun, + subject + verbYou can replace los años with la historia/el siglo, and cambió de nombre with other changes.

• Ahora, 75 años después, vuelve a llamarse Canal 7.

  Now, 75 years later, it is once again called Canal 7.

  Ahora, + time + después, vuelve a + infinitiveYou can replace 75 años with other time expressions, and llamarse with other verbs.